Venus Swimwear

Project Brief

Venus is the leading catalog of women’s swimwear and resort fashion. what started as 5 days of image consulting and redesign rapid prototype actually lasted 7 years. annual sales venus.com were approx 280k. After an aggressive retool of the workflows & redesign of the website store realized a $18 million lift YOY. The automation of the capture, culling and publishing at high volume, high demand fashion photo shoots and workflows.

The Challenge

Images used in print production had shifted and the color space did not represent the products Web Image production was being run in batch from CMYK scitex images so they were wrecked when viewed online. The website needed to have a better structure and by using landing pages, high quality images shoppers where able to enjoy the experience and when the product was received expectations where met. reducing return rates and boosting sales.

The Solution

Venus’s amazing photography was not making it to the web. The solution was bring all web photo in-house including color correction, optimization and production. Scitex workstations gave way to Macs and Wacom pens. CMYK workflows shifted to RGB . We worked with Nikon and Kodak film to move from drum scanners to Nikon Film / Slide scanners hung on Mac workstations. Charming. When most designers were reducing clicks we added clicks, created pauses and minimalist spaces then watched engagement & conversions skyrocket.